Are you developing or expanding into international markets or operations?

When businesses develop or expand into international markets they face a number of issues, such as:

……. and so on. With proper expertise most of the issues can be handled effectively. However, there is also the resource element that needs careful consideration. In overseas operations there exist additional issues that do not exist in domestic situations. People do not speak the same language, and even if they do they think and act differently. It is often said that the British and Americans do not speak the same language, even though both speak English – what is really being referred to here are cultural differences.

Both the language and the cultural issues need to be tackled if businesses are to be successful in developing or expanding business in international markets, or setting up operations, whether subsidiaries or alliances with international businesses. Some of the tasks, issues or competencies that may need to be explored further are:

Transcultural Synergy Fax: +44 (0)70 9237 0950 Tel: +44 (0)870 383 4655