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Marketing Beyond Borders

• Do your international sales and costs match your expectations?
• Do your communications really deliver the message?
• Do you really understand international customers’ needs?
• Do you always believe what your overseas agents claim?
• Are your international operations well synchronised?
• Are your travelling and expatriation costs giving the desired returns?
• Are misunderstandings causing avoidable problems and wasting time?
• Are your multi-lingual communications effective & cost-efficient?

International Marketing requires various skills: both sales & marketing skills as well as intercultural and language skills are needed to be able to understand customers in different parts of the world. Our partner, Route 2 Solutions, specialising in sales and marketing solutions, have developed an intercultural sales and marketing service which integrates sales and marketing know-how with intercultural communication skills.

ROUTE 2 BUSINESS BEYOND BORDERS

Your gateway to international business

Route 2 Solutions  help enterprises develop their international business with a unique, integrated approach.  Taking a holistic view of your international business, we integrate sales and marketing strategy with a company wide approach to accurate communications with foreign markets.  Our aim is to ensure that the strategy is appropriate to the local market and to overcome intercultural barriers such as language and local business practices. 

Whether you are an experienced exporter or a newcomer, seeking to establish a Joint Venture or open a local office - we can help you win your share of global trade by improved understanding of your international customers and thereby achieve profitable growth.

Total Customer Care

We place a very strong emphasis on CUSTOMER CARE. Without customers there is no business, so it is vitally important to maximise customer satisfaction and to anticipate and satisfy customer needs profitably. This involves more than simply a friendly voice at the other end of the phone. Customer care is an attitude that pervades the whole business. We urge a pan-organisational approach, emphasising a customer culture across all functions, including redesigning business processes for a "customer focus". Business has to be client centred across the board, from top to bottom.

We call this TOTAL CUSTOMER CARE. It is especially difficult to achieve in an international context, but with global competition all the more important to succeed. Instilling a genuine customer care spirit within an organisation can become part of a team coaching process.

Route 2 help you grow your Business Beyond Borders

More detailed information can be viewed on the
Route 2 Solutions web-site

WE HELP YOU MARKET AND DEVELOP YOUR BUSINESS IN OUR GLOBAL ECONOMY

Introductory Presentation: Business Beyond Borders

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